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Privacy

We have written this data protection declaration (version 04.08.2020-111388091) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data, and what options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites nowadays, certain information is automatically created and stored, including information on this website.

If you visit our website as you are visiting now, our web server (computer on which this website is stored) automatically saves data such as:

The address (URL) of the accessed website
Browser and browser version
The used operating system
The address (URL) of the previously visited page (referrer URL)
The host name and the IP address of the device from which access is made
Date and Time in files (web server log files).

As a rule, web server log files are stored for two weeks and then they are automatically deleted. We do not pass on this data, but we cannot guarantee that this data will not be viewed in the event of illegal behavior.

Cookies

Our website uses HTTP cookies to save user-specific data. In the next rows, we explain what cookies and why are they used, so that you can understand better the following data protection declaration.

What exactly are Cookies?

Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser.

These files are called cookies. One thing cannot be dismissed out of hand: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there exist also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, which is the “brain” of your browser.

A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser sends the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings that you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly from our side, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans, or other “pests”. Cookies cannot access information on your PC either.

For example, cookie data can look like this:

Name: _ga
Value: GA1.2.1326744211.152111388091-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum size:

At leaste 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular – depends on the used services, whereby it is clarified in the following sections of the data protection declaration. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential Cookies

These cookies are necessary to ensure the basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages, and only goes to check out later. These cookies do not delete the shopping cart, even if the user closes his browser window.

Appropriate Cookies

These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and the behavior of the website with different browsers.

Goal – oriented Cookies

These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data that are saved.

Advertising Cookies

These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. That can be very practical, but also very annoying.

When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course, this decision is also saved in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies or not. Regardless of which service or website the cookies originate from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether to allow a cookie or not. The procedure is different depending on the browser. The best is to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

What about my data protection?

The so-called “cookie guidelines” have existed since 2009. It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these guidelines. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG).

If you want to know more about cookies and not to be restricted by technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address, or other personal information (in the context of submitting a form or comments in the blog), are saved by us, together with the time and the IP Address. It is only used for the specified purpose, stored securely, and is not passed on to third parties.

Therefore, we only use your personal data for communication with those visitors who expressly request contact, as well as for processing the services and products offered on this website. We do not pass on your personal data without your consent, but we cannot guarantee that this data will not be viewed in the event of illegal behavior.

If you send us personal data by e-mail – outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by e-mail.

Rights according to the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you have the following rights:

Right to rectification (Article 16 GDPR)
Right to cancellation (“right to be forgotten”) (Article 17 GDPR)
Right to restriction of processing (Article 18 GDPR)
Right to notification – obligation to notify in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR)
Right of objection (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection have otherwise been violated in any way, you can complain to the supervisory authority, which is the data protection authority in Austria whose website you can find at https://www.dsb.gv.at/

Evaluation of visitor behavior

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The data collected is usually evaluated anonymously and we cannot make conclusions about your personality based on your behavior on this website.

You can find out more about how to object to this analysis of the visit data in the following data protection declaration.

TLS encryption with https

We use HTTPS to transmit data securely on the Internet (data protection through technology design Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser, and the use of the HTTPS (instead of HTTP) scheme as part of our Internet address.

Google Maps privacy policy

We use Google Maps from Google Inc. on our website. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps we can better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google’s servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this.

What are Google Maps?

Google Maps are an internet map service from Google. With Google Maps you can search for exact locations of cities, sights, accommodations, or companies online using a PC, tablet, or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth’s surface as a road map or as an aerial or satellite image. Thanks to the Street View images and high-quality satellite images, very precise representations are possible.

Why do we use Google Maps on our website?

All of our efforts on this page are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see briefly where we are based. The route description always shows you the best or fastest way to reach us. You can find directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is saved by Google Maps?

In order for Google Maps to be able to offer its full service, the company must record and save data from you. This includes the search terms entered, your IP address, and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about this, but we cannot influence it. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with an individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ111388091-5
Purpose: NID is used by Google to adapt advertisements to your Google search. With the help of the cookie, Google “remembers” your most frequently entered search queries or your previous interaction with ads. This way you always get customized advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.

Expiry date: after 6 months

Note: We cannot guarantee that the stored data is complete. Changes can never be dismissed, especially when cookies are used. In order to identify the NID cookie, there was created a separate test page, where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers around the world. Most of the servers are in America, however. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on various data carriers. This means that the data can be accessed more quickly and is better protected against any attempts of manipulation. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will remain protected.

Google stores some data for a specified period. For other data, Google only offers the option of manually deleting them. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

The function of the automatic deletion of location and activity data has been introduced in 2019. According to this, information about location determination and web/app activity (depending on your decision) is stored for either 3 or 18 months. After this period, it is deleted. You can also delete this data manually from the history at any time using your Google account. If you want to prevent completely your location from being recorded, you must pause the “Web and App Activity” section in your Google account. Click Data & Personalization, then click the Activity Settings option. Here you can turn the activities on or off.

You can also deactivate, delete, or manage individual cookies in your browser. Depending on which browser you are using, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can decide for each individual cookie whether to allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to find out more about data processing by Google, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de.

Google Fonts privacy policy

We use Google Fonts on our website. These are the “Google Fonts” from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not have to log in or enter a password to use Google fonts. Furthermore, cookies are not stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don’t have to worry that your Google account details will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the used fonts, and it stores this data securely. We will take a closer look at what the data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google makes available to its users free of charge.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems, and mobile devices can lead to errors. Such errors can partially distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). Therefore, we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

Which data is saved by Google?

When you visit our website, the fonts are downloaded from a Google server. This external call transfers data to the Google server. In this way, Google also recognizes that you (or your IP address) are visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end-user data to what is necessary for the proper provision of fonts. By the way, API stands for “Application Programming Interface” and, among other things, it serves as a data transmitter in the software sector.

Google Fonts securely stores CSS and font requests with Google, and therefore they are protected. Thanks to the usage of collected data, Google can determine how well the individual fonts are being received. Google publishes the results on internal analysis sites such as Google Analytics. Also, Google uses data from its own web crawler to determine which websites use Google fonts. This data is published in Google Fonts’ BigQuery database. Entrepreneurs and developers use the Google BigQuery web service to examine and move large amounts of data.

However, it should be noted that information such are: language settings, IP address, version of the browser, screen resolution of the browser and the name of the browser; are automatically transmitted to the Google server with every Google Font request. It is not clear whether this data is saved or not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used quickly and easily, e.g. can change the design or font of a website.

The font files are stored by Google for one year. With this, Google is pursuing the goal of fundamentally improving the loading time of websites. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages that are visited later. Sometimes Google updates font files to reduce file size, increase speech coverage, and improve the design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=111388091. In this case, you only prevent data storage if you are not visiting our site.

Unlike other web fonts, Google allows us unrestricted access to all fonts. Therefore, we can have unlimited access to a sea of fonts, and thus we can get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=111388091.

Although Google deals with data protection issues there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google. You can also read which data is generally recorded by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Analytics privacy policy

We use the Google Analytics (GA) – analysis tracking tool from the American company Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports that we receive from Google Analytics, we can adapt better our website and our service to your needs. Furthermore, we can go more into detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze our website’s traffic. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you carry out on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.

Google processes the data and we receive reports about users’ behavior. These reports can include the following:

Target group reports: We use target group reports to get to know our users better, and to know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how we can get more people excited about our service.
Behavioral Reports: This is where we learn how you interact with our website. We can understand which route you take on our site and which links you click.
Conversion rate: Conversion is a process in which you carry out the desired action based on a marketing message. For example: when you go from being a pure website visitor to be a buyer or newsletter subscriber. With the help of these reports, we can find out more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. Therefore, we know very well what we need to improve our website, in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

Which data is saved by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. It is the only way to evaluate pseudonymous user profiles.

Tags, such as cookies and app instance IDs, measure your interactions on our website. Interactions are all types of actions that you carry out on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics can be linked to third-party cookies. Google does not pass on any Google Analytics data unless we (as the website operators) approve it. Exceptions may be made if it is required by law.

The following cookies are used by Google Analytics:

Name: _ga
Vakue: 2.1326744211.152111388091-5
Purpose: By default, analytics.js uses the _ga cookie to save the user ID. Basically, it is used to differentiate between website visitors.
Expiring date: after 2 years

Name: _gid
Value: 2.1687193234.152111388091-1
Purpose: The cookie is also used to differentiate between website visitors.
Expiring date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiry date: after 30 seconds up to a year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser again.
Expiry date: after closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of the traffic on our website. This means that the cookie saves from where you are reaching our website. That could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: keine Angabe
Purpose: The cookie is used to save custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google changes the choice of their cookies all the time.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Via heatmaps, you can see exactly those areas that you click on. That way we get information about where you are on our site.

Season duration: Google defines the session duration as the time that you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate: We are talking about a bounce if you only view one page on our website and then exit our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP Address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes, among other things, your browser type, your Internet provider, or your screen resolution.

Source origin: Google Analytics (or us), of course, is also interested in which website, or which advertising you came to our site. Further data are: contact details, ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media, or adding it to your favorites. The list does not claim to be complete and serves only as a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers all over the world. Most of the servers are located in America, and your data is consequently, mostly stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

A standard retention period for your user data of 26 months – is set for Google Analytics. After that, your user data will be deleted. However, we have the option of choosing the retention period for user data ourselves. We have five options for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data that is linked to cookies, user identification, and advertising IDs (e.g. cookies from the DoubleClick domain). Results of a report are based on aggregated data, and they are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to the law of data protection of the European Union, you have the right to receive information about your data, to update it, to delete it, or to restrict it. With the help of the browser “add-on”, you can deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), by which you can prevent Google Analytics from using your data. You can download and install the browser “add-on” at https://tools.google.com/dlpage/gaoptout?hl=de.

Please note that this “add-on” only deactivates data collection by Google Analytics.

If you generally want to deactivate, delete, or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111388091. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html und https://support.google.com/analytics/answer/6004245?hl=de.

Facebook pixel data protection declaration

We use Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt from JavaScript code that loads a collection of functions with which Facebook can track your user actions, just in case that you have come to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered, and it saves your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data of your Facebook account. Facebook then deletes this data again. The data collected is anonymous and cannot be viewed by us. It can only be used in the context of advertising. If you are a Facebook user yourself and you are logged in- your visit to our website is automatically assigned to your Facebook user account.

We only want to show our services and products to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. In this way, Facebook users (if they have allowed personalized advertising) see appropriate advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.

In the following, we show you the cookies that were set on a test page by integrating Facebook pixels. Please note that these are only examples of cookies. Different cookies are set depending on the interaction on our website.

Name: _fbp
Value: fb.1.1568287647279.257405483-6111388091-7
Purpose: This cookie is used by Facebook to display advertising products.
Expiry date: after 3 months

Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf… 1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook pixels also work properly.
Expiry date: after 3 months

Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062111388091-3
Value: Name of the author
Purpose: This cookie stores the text and the name of a user who leaves a comment, for example.
Expiry date: after 12 months

Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite…%2F (URL des Autors)
Purpose: This cookie saves the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months

Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author’s email address
Purpose: This cookie saves the email address of the user if he has made it known on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be dismissed, especially if cookies are used.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can basically manage your settings of advertising online, at http://www.youronlinechoices.com/de/praferenzmanagement/.

There you have the option of deactivating or activating providers. If you want to find out more about Facebook’s data protection, we recommend the company’s own data guidelines at https://www.facebook.com/policy.php.

Google Tag Manager privacy policy

For our website, we use the Google Tag Manager from Google Inc. For the European area, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of the many helpful marketing products from Google. Using the Google Tag Manager, we can centrally integrate and manage code sections from various tracking tools that we use on our website.

In this data protection declaration, we want to explain in more detail what does the Google Tag Manager, and why we use it, as well as in what form data is processed.

What is Google Tag Manager?

The Google Tag Manager is a tool for an organization, with which we can integrate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. JavaScript code sections are used in the source code of our site for this purpose. The tags often come from Google’s internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags take on different tasks. You can collect browser data, feed marketing tools with data, integrate buttons, set cookies, and also, you can track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course, that also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools show us what interests you most, where we can improve our services, and which people we should show our offers to. In the aim to enable this tracking to work, we must integrate the corresponding JavaScript code into our website. In principle, we could incorporate each code section of the individual tracking tools separately into our source code. However, this takes a relatively long time, and it is easy to lose track of things. That’s why we use the Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. In addition, the Google Tag Manager offers to a user an interface that is simple for usage, and a user does not need any programming knowledge. This is how we manage to keep order in our daytime jungle.

What data is saved by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not save any data. He acts as a mere “administrator” of the implemented tags. The data capture the individual tags of various web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not saved.

However, the situation is completely different from the integrated tags of various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior are usually collected, saved, and processed with the help of cookies. To do this, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only concerns the use of our Tag Manager, not your data which are stored via the code sections. We enable Google and others to receive selected data in anonymized form. Therefore, we consent that our website data have been passed on, anonymously. In spite of long research, we were unable to find out exactly which summarized and anonymous data are forwarded. In any case, Google will delete all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as a part of benchmarking measures. Benchmarking compares your own results with those of your competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on its own Google servers. The servers are distributed all over the world. Most of them are in America, at https://www.google.com/about/datacenters/inside/locations/?hl=de. You can read here, where exactly the Google servers are located

How long the individual tracking tools store your data – can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies but manages tags from various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111388091. If you want to find out more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Sendinblue privacy policy

On our website, you can register for our newsletter free of charge. In order to make this work, we use the Sendinblue e-mail service for our newsletter. This is a service from the German company Sendinblue GmbH, Köpenicker Str. 126, 10179 Berlin.

We are of course very happy if you sign up for our newsletter. In this way, we can always tell you up-to-date and from the first-hand what is going on in our company. However, you should know that when you register for the newsletter, all the data you enter (such as your email address or your first and last name) will be stored and managed on our server and at Sendinblue. This also includes personal data. For example, in addition to the time and date of registration, your IP address is also saved. During registration, you also consent to us being able to send you the newsletter, and reference is also made to this data protection declaration.

The newsletter service also offers us helpful analysis options. This means that when we send out a newsletter, we discover for example, whether and when the newsletter was opened by you. The software also recognizes and records whether and on which link you click in the newsletter. This information helps enormously to adapt and optimize our service to your wishes and concerns. After all, of course, we want to offer you the best possible service. In addition to the data already mentioned above, data about your user behavior is also stored.

You can revoke your consent to this data processing at any time. For example, if you click on the unsubscribe link in the newsletter. After you have unsubscribed, your personal data will be deleted from our server and from the Sendinblue servers located in Germany. You have a right to have free information about your stored data and, if necessary, a right to deletion, blocking, or correction.

If you want to obtain more information about data processing, we recommend the company’s data protection guidelines at https://de.sendinblue.com/legal/privacypolicy/ and the following information page at https://de.sendinblue.com/informationen-newsletter-empfaenger/

Embedded social media elements data protection declaration

We integrate elements of social media services on our website in order to display images, videos and texts. When you visit pages that display these elements, data is transferred from your browser to the respective social media service, and it is stored there. We have no access to this data. The following links take you to the pages of the respective social media services where it is explained how they handle your data:

Instagram privacy policy: https://help.instagram.com/519522125107875
The Google data protection declaration applies to YouTube: https://policies.google.com/privacy?hl=de
Facebook privacy policy: https://www.facebook.com/about/privacy
Twitter privacy policy: https://twitter.com/de/privacy

Source: Created with the data protection generator from AdSimple® Linkbuilding in cooperation with schoenheitsmagazin.at

You can reach us under the following contact details:
Mr. Michael Resch

Tel: +43 720 81 52 15
Mail: contact@bimexperts.com

Stand: August 2020